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Social Media Research


About This Course

Welcome to Totem’s course on Social Media Research. This essential tool for finding images, videos, audio recordings and new information will expand your perspectives and support existing information and narratives.

This interactive course will guide you through discovery and verification of information posted on the social media platform Instagram and advise you making tough decisions that accompany the process.

About Totem

Totem is an online platform that offers interactive courses to learn how to increase digital security and privacy. The optimal user experience is currently on your desktop computer. The aim is to support journalists, human rights defenders and activists use privacy tools and tactics more effectively in their work. Not a journalist? Don’t worry these courses should work for everyone.

Start today and learn how to protect yourself online.

What will you learn?

You will walk away from this course equipped with best practices for pursuing social media leads, including:
  • How to set up an Instagram investigation
  • How to develop your story, verify and fact-check it
  • How to share your findings
  • How to meet ethical challenges in social media research.



Last update

This course was updated for the last time on: August 2021


Content created with the help of Zamaneh Media as well as several organizations, digital security trainers and online education experts who collaborated during workshops and sprints to co-create this Totem course.